Stoyan Dimitrov: From first commit to acquisition. And back to building.
Seven years at iSenseLabs, first as a PHP developer, then as a manager who launched four products. Five years at Yotpo after the SMSBump acquisition, scaling R&D. Now I lead product and technology at Consentmo (opens in a new tab).
About
I’ve worked at startup speed and at corporate scale.
My career started with writing code and evolved into building and leading product and technology organisations. I’m a product leader based in Sofia, Bulgaria.
I’ve seen a company from more than one side. At iSenseLabs I grew from web developer to manager, running planning, hiring, and marketing, and launching four products. I then spent five years at Yotpo, via the SMSBump acquisition, leading R&D teams inside a fast-growing global SaaS platform. Since September 2025 I’ve been Director of Product & Technology at Consentmo.
I care about team structure, ownership, and creating conditions where engineers and product managers can do their best work. When I’m not thinking about org design, I’m probably playing PlayStation.
In numbers
- 2013
- First professional code
- 10+
- Years in tech & product
- 4
- Products launched at iSenseLabs
- 1
- Acquisition, SMSBump to Yotpo
- 4
- R&D teams led at Yotpo
- 5
- Public talks & features
“The right team structure is a product decision. It shapes what you can build and how fast you can move.”
Experience
Four roles since 2013.
Career route across two lanes, building and scaling. It starts in 2013 with a first commit on the building lane. In 2020 an acquisition moves it down to the scaling lane. In 2025, at Consentmo, it returns to the building lane, where it ends today.
-
2013 to 2019
Software Developer
iSenseLabs
Started as a web developer working with PHP and MySQL while completing my degree, and grew into a full software development role over six years.
- Stack
- PHP, MySQL
- Education
- Bachelor’s Degree, Computer Systems & Technologies, Technical University Sofia, 2011 to 2015
-
2019 to 2020
Manager
iSenseLabs
Oversaw software development operations including planning, hiring, and marketing. Launched four products.
-
2020
Yotpo acquired SMSBump.
I joined Yotpo through the acquisition, moving from a startup to a global SaaS company.
-
2020 to 2025
R&D Group Manager
Yotpo (opens in a new tab), via the SMSBump acquisition
Managed four R&D teams following the acquisition of SMSBump by Yotpo. Scaled engineering operations within a fast-growing global SaaS platform, focusing on team structure, cross-team dependencies, and aligning technology decisions with business objectives.
- Speaking
- Three appearances, 2022
-
Sep 2025 to Now
Director of Product & Technology
Consentmo (opens in a new tab)
Leading product strategy and the technology organisation at Consentmo. Responsible for aligning product direction with engineering capacity and overseeing the full technology function.
- Since
- September 2025
Both sides
Startup and scale.
| Startup | Scale | |
|---|---|---|
| The job | Running software development operations, including planning, hiring, and marketing. | Managing four R&D teams and scaling engineering operations. |
| Focus | Launching products. Four shipped in this role. | Team structure, cross-team dependencies, and aligning technology decisions with business objectives. |
How I work now
-
Spot when a structure stops working.
A setup that fits one team size may not fit the next. I try to catch that early.
-
Organise teams around product domains.
It cuts down on dependencies between teams.
-
Plan product and engineering together.
Product direction has to match engineering capacity.
Focus areas
- Team Design
- R&D Leadership
- Product Strategy
- Org Scaling
- SaaS & E-commerce
- Engineering Culture
Speaking
Talks, podcasts, and interviews
- Podcast Radiotochka 2 Podcast Interview on Radiotochka 2 covering engineering leadership and career experience. Watch (YouTube, opens in a new tab)
- Webinar, DEV.BG Organizing and Scaling Teams: Practical Experience Recognising when team structures break down, moving to product domain teams, and managing cross-team dependencies. View event (opens in a new tab)
- Podcast Superhuman Podcast #320 Guest on Superhuman Podcast episode #320 with Georgi Nenov. Watch (YouTube, opens in a new tab)
- Interview, DEV.BG DEV.BG Interview The transition from software engineer to engineering manager: the motivations, challenges, and lessons learned. Read (opens in a new tab)
- Feature, Economy.bg Economy.bg Feature Featured in Economy.bg as part of a piece on Bulgarian IT leaders. Read (opens in a new tab)
Contact
Let’s talk.
Email is the easiest way to reach me. I’m also on LinkedIn and the other profiles listed here.
Based in Sofia, Bulgaria. It’s --:-- here now.